In an era where every man, woman and their dog has a website, it’s time to take a step back and ask, do you really need a website? Now, before we go ahead an answer this, its worth pointing out, I build websites for a living. So my answer should really be yes. But the reality is, no, you don’t. These days you need to focus on building a web presence.
Email marketing has long been the number one method of growing your community and retaining followers. But with growing concerns over spam, GDRP and rising platform costs, it’s reign at the top could finally be coming to an end. In this article, we take a look at why we think Facebook Messenger could be the next to sit on the Retention Marketing Channel Throne.